Anticipation: Mind’s Hype Machine

Abhinav
4 min readOct 29, 2020

Have you waited in the line at your favorite ice cream shop, for your turn, to order that one flavor you love the most? The moment you get it you have this burst of emotions that lead to devouring that in one go? Well, this post is all about taking you on a journey on what really happens in your mind when this happens. I am not a neuroscientist or anything, but this is more about putting into words what I think is happening in my head and see if it resonates as similar experience in others as well.

Anticipation

The key character in this post is Anticipation. When I think of anticipation, I can think of yearning, a desire. A desire to get something that would give me a burst of good feelings. Anticipation comes before the experience. The experience might in turn set a new anticipation for future events. Let’s look at it a bit deeper from my perspective on the same ice cream topic as before.

The first time I had a taste of Brown Butter Almond Brittle flavored ice cream was with a very good friend of mine. That experience of having tasted that ice cream flavor on that day set a level of standard on enjoying that ice cream flavor that was so damn high. The anticipation of having ice cream and that too brown-butter-almond-brittle flavored one was so high that next time I ordered ice cream I got the same flavor. This time when I got it…

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